Mark Sanborn author of “You Don’t Need a Title to Be a Leader” makes the point of drawing from personal experience and adding stories to make a point.
In his latest book he points out that the Gettysburg Address is one of the greatest speeches in American history and yet it only contains 10 sentences. In those few words Abraham Lincoln was “able to convey great truths in a powerful and unforgettable way”.
Mark adds that great leaders are not evaluated on the length at which they speak, but on the impact of their message.
